Privacy Notice

Last updated: May 19, 2026

Jaguar Tours is responsible for processing the personal data you provide through this website, contact forms, email, WhatsApp, phone calls, social media, and when requesting quotes, making reservations, or booking tourism services.

The purpose of this Privacy Notice is to inform you about what personal data we collect, how we use it, with whom we may share it, and how you can exercise your rights regarding the processing of your personal data.

1. Personal information we may collect

Jaguar Tours may collect the following personal information, depending on the type of request, quote, reservation, or service required:

Full name.
Email address.
Phone number or WhatsApp.
City, state, or country of residence.
Nationality.
Preferred language.
Identification information required to provide the service.
Billing information, if an invoice is required.
Travel details, such as dates, destination, number of passengers, type of trip, accommodation preferences, routes of interest, requested activities, and specific group needs.
Contact information for travel companions or group leaders, when provided by the customer.
Information related to payments, advance payments, or payment receipts.
Communications with Jaguar Tours via digital channels, by phone, or in person.

In some cases, and only when necessary to properly plan, coordinate, or operate a trip, Jaguar Tours may request additional information regarding mobility conditions, dietary restrictions, passengers’ ages, special assistance needs, allergies, or other information relevant to safety and the proper provision of the service.

When this information may be considered sensitive personal data, it will be processed solely for purposes necessary for the organization of the trip, passenger safety, addressing specific needs, or compliance with applicable obligations.

2. Main Purposes of Data Processing

The personal data we collect will be used for purposes necessary to provide our tourism services, including:

Handle requests for information.
Respond to messages received via forms, email, WhatsApp, phone, or social media.
Prepare customized quotes.
Design itineraries, routes, experiences, travel programs, or commercial proposals.
Manage reservations, payments, deposits, confirmations, and travel-related documentation.
Coordinate services with hotels, transportation providers, guides, local operators, restaurants, venues, insurance companies, airlines, or other involved suppliers.
Provide follow-up before, during, and after the trip.
Address questions, changes, cancellations, clarifications, complaints, or support requests.
Issue receipts, invoices, or bills when requested.
Comply with legal, tax, administrative, contractual, or security obligations.
Maintain operational communication with customers, passengers, agencies, operators, religious groups, companies, schools, institutions, or group leaders.

These purposes are necessary in order to process your request, prepare a proposal, confirm a reservation, or properly provide the contracted services.

3. Secondary Purposes

In addition, Jaguar Tours may use your personal data for purposes that are not essential to the provision of the service, but that allow us to improve our communication, customer service, and commercial offerings:

Send information about Jaguar Tours’ destinations, itineraries, experiences, promotions, or services.
Share tourism content, travel recommendations, or news.
Conduct satisfaction surveys.
Request testimonials, reviews, or feedback on the experience.
Improve our services, content, customer service processes, and marketing communications.
Conduct marketing, advertising, or sales prospecting activities.

Mexican regulations recommend distinguishing between necessary purposes and secondary or commercial purposes, especially when it comes to marketing, advertising, or sales prospecting.

If you do not wish for your data to be used for these secondary purposes, you may request this by sending an email to [privacy email] with the subject line: “Opt-out for secondary purposes.”

Refusal to allow the use of your data for secondary purposes will not be grounds for denying the requested or contracted tourism services.

4. Transfer of Personal Data

Jaguar Tours may share your personal information with third parties only when necessary to process your request, quote, reservation, trip, or contracted service.

Your information may be shared with:

Hotels and lodging providers.
Ground transportation providers.
Tour guides.
Local tour operators.
Restaurants.
Religious, cultural, archaeological, or tourist sites.
Airlines, when applicable.
Insurance companies, when the customer purchases or requests travel insurance.
Payment platforms.
Technology, administrative, or communications providers.
Competent authorities, when there is a legal obligation.

The purpose of these transfers is to ensure the proper operation of the requested or contracted services.

Jaguar Tours will not sell, rent, or share your personal information with third parties.

5. Information on Minors

If the trip includes minors, the personal information required for their participation must be provided by their parents, guardians, or legal representatives.

Jaguar Tours will process minors’ personal data solely for purposes related to the organization, safety, booking, and operation of the corresponding trip.

The person responsible for the group—a parent or guardian—must ensure that they have the necessary authorizations to provide such information.

6. Use of Cookies and Similar Technologies

The Jaguar Tours website may use cookies, pixels, tags, analytics tools, and similar technologies to improve your browsing experience, analyze site usage, measure the effectiveness of campaigns, remember your preferences, and optimize our content.

These technologies may collect information such as:

IP address.
Browser type.
Operating system.
Pages visited.
Time spent on the site.
Source of the visit.
Interactions with forms, buttons, or links.
General behavioral data within the site.

Users can configure their browser to block, delete, or restrict the use of cookies. However, some features of the site may be affected.

If you use tools such as Google Analytics, Google Ads, Meta Pixel, Tag Manager, CRM, web chat, or automation platforms, we recommend that you specifically list them in this section once they have been confirmed.

7. Retention of Personal Data

Jaguar Tours will retain personal data for as long as necessary to fulfill the purposes described in this Privacy Notice, comply with legal, tax, administrative, or contractual obligations, maintain the business relationship, and address any inquiries.

Once the data is no longer needed, it will be deleted, blocked, or anonymized in accordance with internal procedures and applicable regulations.

8. Safety Measures

Jaguar Tours implements reasonable administrative, technical, and physical measures to protect personal data against damage, loss, alteration, destruction, unauthorized use, access, or processing.

These measures may include access controls, the use of secure tools, internal information management, document security, communication through authorized channels, and limiting access to data solely to individuals or vendors who need it to fulfill the purposes described.

Although Jaguar Tours strives to protect personal information, no electronic transmission or storage system can guarantee absolute security.

9. ARCO Rights

You have the right to access, correct, delete, or object to the processing of your personal data—known as ARCO rights.

This means you can request:

Access: Find out what personal data we have about you and how we use it.
Rectification: Correct inaccurate, incomplete, or outdated data.
Erasure: Request the deletion of your data when appropriate.
Objection: Object to the use of your data for certain purposes.

To exercise your ARCO rights, please send a request to [privacy email] with the subject line: “Request to Exercise ARCO Rights.”

The application must include:

Full name of the data subject.
Contact information for receiving the response.
Clear description of the right you wish to exercise.
Personal data regarding which you wish to exercise your right.
Document proving your identity or legal status, if acting through a representative.
Any additional information that will help locate your data.

Jaguar Tours will respond within the timeframes established by applicable law.

10. Withdrawal of Consent

You may revoke the consent you have given for the processing of your personal data whenever legally permissible.

To request revocation, please send an email to [privacy email] indicating your full name, contact information, and the purpose for which you wish to revoke your consent.

The revocation may not be applied retroactively or when the data is necessary to comply with legal, contractual, tax, or administrative obligations, or to provide services that have already been purchased.

11. Restrictions on the Use or Disclosure of Data

You may request that your personal data not be used for secondary purposes, such as sending promotions, commercial communications, surveys, tourism-related content, or marketing campaigns.

To do so, you can send a request to [privacy email] with the subject line: “Restriction on the Use of Personal Data.”

12. Changes to the Privacy Notice

Jaguar Tours may modify or update this Privacy Notice at any time to reflect legal, operational, commercial, technological, or service-related changes.

Any changes will be posted on this website, along with the date of the last update.

We recommend that you review this Privacy Notice periodically to stay informed of any changes.

13. Contact Information for Privacy Matters

If you have any questions, requests, or need clarification regarding the processing of your personal data, you can contact Jaguar Tours via:

Email: contacto@jaguartours.com.mx